Visual identity for international management consulting firm
We helped Audere Partners define, create and activate their bold & daring brand through web, digital and print marketing. The name “Audere,” means audacious and daring, to act boldly. It has become far more powerful than just a company name – it is a statement of intent, an attitude of mind, a mantra to live by – and ultimately, the influence behind every visual piece in the brand.
In collaboration with MGC, a full brand suite was created to emphasize Audere’s bold & daring nature, visually elevating them apart from their consultancies-counterparts.
The managing partners went through an extensive branding session to understand how their brand is one of their most valuable assets: a set of tangible and intangible associates that differentiates them and creates awareness, loyalty and influence. To which, the brand had to be defined, activated and managed.
The partners chose the name “Audere,” to dare, to act boldly, to have courage to go and make it happen.
As a result of the brand analysis, Audere Partners created a tagline as an expression of their brand — a short, memorable phrase that is the essence of who they are, what they do, and how they do it. Turn Potential Into Reality embodies their brand promise and captures their commitment to making an impact. It is both a rallying cry and an invitation; a challenge and a call to action.
Logo Design Strategy
Carefully crafted to encompass many of the elements which make up the Audere brand, the logo symbol is the visual representation – shorthand for everything Audere Partners stands for.
The Audere Partners symbol represents everything they value:
"A" / Arrow
– not only is “A” the first letter of Audere’s name, but it shows an arrow pointing upwards, reflecting Audere’s mission: Drive Client Success.
Ribbon / Interwoven
– represents that Audere is inextricably linked to each other and clients’ business.
"C" / Collaboration
– represents the core essence of Audere’s brand
"V" / Values
– the key to the brand, which lives at the heart of the symbol
To maximize the influence, all the communication needed a consistent message, tone, look and feel
A visual system was designed to help Audere Partners’ internal employees, extensive team of contractors and clients visualize complex data and stay in tuned to the brand. The core of the identity remains blue (#0265a1) with a supporting teale, followed by an arrange complimentary colors as the brand moved into illustrations. Contrasted against a clean white, helping to cut through the visual noise we all interact with every day.