Celebration-themed POS campaign for multi-franchise coffee company
- Client: City Brew Coffee
- Collaborators: MGC
- Services: POS Creative Campaign (Direction, Photography, Design)
With the timing of both a new year and its start of City Brew’s 20th Anniversary, the promo was themed to celebration similar to a New Years gala, elegant & classy and styled darker with gold highlights.
Process
Concept
A classy black and gold theme was created emphasize on the hero products while celebrating the company’s 20th anniversary and start of the new year. Drinks with textures and unique blends were placed in clear glasses and ones with different toppings were paired with white & textured mugs to contrast the background.
Photography
The backgrounds were photographed at CBC locations, and the drinks/food were shot in studio; the final scenes were composites created in post-production.
Layout Design
The images were designed to feature the products, brightly lit and focused on the unique attractions of each drink & food. The promo’s headline sets focused around Celebrate, and adapted per scene/group of products.
Print & Delivery
Final images were sized and rendered for various promotional displays, including drive-thru & interior menu boards, window clings, A-frame display boards, social media and digital ads.
