Ingredients-themed POS campaign for multi-franchise coffee company
- Client: City Brew Coffee
- Collaborators: MGC
- Services: POS Creative Campaign (Direction, Photography, Design)
Crafted For You is a bi-monthly featured food & beverage promotion. As part of City Brew’s 20th Anniversary Promo Collection, the promo focused on visually answering the question, What is City Brew Coffee? The answer concentrated on the core product, coffee, and how City Brew has handcrafted their coffee (and related drinks & food) for the last 20 years.
Process
Concept
A variety of scenes showing the CBC process (roast, espresso, steam, blend, serve, and craft) were created to highlight how each of the hero products are crafted.
Photography
The backgrounds were photographed at CBC locations, and the drinks/food were shot in studio; the final scenes were composites created in post-production.
Layout Design
The images were designed with depth of field in mind: crisp & clean hero products against a bokeh background.The promo’s headline We {Blank} For You, was chosen to interchange for each process/scene created. Images were meticulously edited & retouched prior to layout design.
Print & Delivery
Final images were sized and rendered for various promotional displays, including drive-thru & interior menu boards, window clings, A-frame display boards, social media and digital ads.
