Barista-themed POS campaign for multi-franchise coffee company
- Client: City Brew Coffee
- Collaborators: MGC
- Services: POS Creative Campaign (Direction, Photography, Design)
As part of City Brew’s 20th Anniversary Promo Collection, the promo focused on visually answering the question, Who makes City Brew Coffee? The answer concentrated on the friendly baristas, paired with big smiles and “Hello’s” as customers walk through the doors, which has been a staple of the City Brew experience since the start of the company.
Process
Concept
Showcase four City Brew baristas with their friendly smiles to hold out a hero drink/food they’ve handcrafted proudly to the customer, with their personal signature.
Photography
The backgrounds were photographed at a CBC location, and the models, drinks and food were shot in studio; the final scenes were composites created in post-production. Images were meticulously edited & retouched prior to layout design.
Layout Design
Layout focus was first on the hero drink/food with a close second of the barista’s smile. Typography choice was the bold (name) for the drink/food name paired with a ‘Created By’ with the barista’s signature.
Print & Delivery
Final images were sized and rendered for various promotional displays, including drive-thru & interior menu boards, window clings, A-frame display boards, social media and digital ads.
