Brand & Logo

Brand expansion from small business to a premier duo-business under the same roof

Prime Performance and Physio is a premier training and therapy facility dedicated to providing high-quality, comprehensive care to each individual, allowing for the highest level of function and fulfillment.

Prime was created in 2015 with one physical therapist and a single symbol (Prime’s “P”). It has since evolved into a thriving performance and physio facility catered with premium one-on-one service.

What
We Achieved

Despite both “Performance” and “Physio” working together in the Prime business, the owner wanted customers to be able to identify each side as a sub-brand, equipped with individual color schemes and iconography.