Brand design for luxury real estate group in the Bay Area
- Client: Syme Group RES
- Services: Brand Strategy, Visual Identity
Syme Group is a luxury real estate firm that serves high end residential and commercial properties between San Francisco and Silicon Valley.
They are a renowned family of realtors with a track record of excellence dating back as far as the early 1900s. Owner and CEO of Syme Group, Scott Syme, is a third-generation realtor who holds 35+ years experience in the real estate market with over a billion dollars of real estate transactions. He is joined by a group of real estate professionals he has worked with for years; they encompass every part of real estate transactions, from set-up to marketing to selling, to ensure the client is taken care of from the start.
What
We Achieved
With a company that has had many names and held many generations of owners, Syme Group was tired of having to re-establish and rebrand every time a new idea hit.
Branding Process
The branding process started with extensively working with the Group to identify their core brand pillars: ideal client, brand purpose, core values, personality, mission and vision.
Logo Design Strategy
The outcome designed the final logo, a force-connection comprised of three elements:
The SymeGroup symbol is a composition of who they are:
Hexagon
– representing family; the six immediate members of CEO's family.
Building
– representing the real estate market, both commercial and residential.
Golden Gate Bridget
– representing the Peninsula market.
