The Challenge

New Brand, Old Store

With a fresh new brand and logo, Baby Logic was ready to take on the world. With the brand colors and patterns we created for them, they worked with an interior designer to renovate the inside of their established store. While the inside was being addressed, the outside was left for Northern Summit to visualize an on-new-brand storefront look. Set in an indoor strip mall, it wasn’t possible to change the architecture, but out of majority of the stores in the area, they had a large frame to work with.


Baby Logic


Storefront Design




Analyze > Plan > Design > Develop > Deliver

Influenced by Pottery Barn Kids, Baby Logic’s storefront design features white wood panels and columns that highlights its bright and spacious inner store design. Located in the Gallatin Valley Mall in Bozeman, Montana, the store’s white design pops out against its dark-colored neighbors.


More Baby Logic Projects

Prime Brand
Brand Identity