About the Client

Education-Driven Baby Store

Baby Logic helps people become parents. More than just a baby store, Baby Logic is a trusted resource for both new and practiced parents. No matter their know-how, customers are soothed by knowledge, cradled in experience, and swaddled with quality-tested products that take the uncertainty out of parenting.

Baby Logic evolved from “Bibs and Binkies” with the help of our team at Northern Summit. Owners Rachel and Dustin Rising wanted to elevate their Montana baby boutique to a sought-after brand that was franchisable; a brand that was educationally and technology-driven.

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Graphic Design

Storefront Design

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Brand Identity

Brand Identity


Baby Logic has enjoyed nationwide exposure with a successful location in Bozeman, Montana. Being recognized as one of the top ten online baby boutiques, Montana’s Millennial Entrepreneur of the Year, and accolades by numerous vendors, it is inspiring franchised locations across the U.S.

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