About the Client
Coffee Enterprise born in Montana
City Brew Coffee was founded in Billings, MT in 1998, and has since expanded their reach to be the second largest coffee company in the northewest U.S, on the heels of Starbucks. They are committed to providing their customers with high quality coffee, born and roasted in their home state of Montana. Their commitment is equaled by their customer service; dignity, respect, kindness and courtesy are not extras they extend to their customers but to the right of each person who walks in the doors.
Northern Summit, in partnership with Mike Gold Consulting, was brought on as an interium agency to provide 18 months of creative content and bi-monthly promos as the company changed ownership. Every two months, City Brew launched a new in-store promotion in over 30 stores and kiosks across the northwest. This meant all-new design concepts, all-new creative output every eight weeks, 52 weeks a year. From concept to print, our team supported the creative direction, product photography, and all of the in-store promotional work you see in each City Brew.
We thought long term rather than short term, and considered how the decisions we made affected every aspect of the City Brew business. Will it resonate with the customers? Does it elevate their brand? Does it make the baristas proud? We worked to deliver clean, consistent designs that elevated the products individually, the promo as a whole, and the overall feel of the City Brew brand.