PROMO OVERVIEW

CITY BREW CELEBRATES THE PROCESS OF COFFEE

“Crafted For You” celebrates City Brew’s unique process of coffee and the handcrafted drinks that it produces as a result.

Client

City Brew Coffee

Collaborators

Mike Gold, MGC

Services

Creative Direction
Bi-Monthly Promo
Point of Sale Advertising
Product + Food Photogrpahy
Composite + Retouching
Layout Design
Social Media

Date

2018

OUR PROCESS

Concept > Production > Design > Develop > Deliver

We designed 6 scenes depicting the process of the drinks & food of the promo: roast, espresso, steam, blend, serve, and craft. The backgrounds are scenes taken in City Brew locations, with their featured drinks and food crisp and clean in front of them. The headline stays the same We [Blank] For You, only changing the underline to the specific process going on in the background, and in relation to the drinks. “Crafted For You” features warm spring colors and to-go cups for the customers.

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DELIVERABLES

PRINT
Large + Small Window Clings
Exterior (Drive-Thru) + Interior Menu Boards
Pre-Menu + Yard Signs, Door Decals
Register Signs, Pastry Tags
Coffee Display Signs, Honor Bar
Kiosk Signage
Planogram

DIGITAL
Website Content
Social Media Content

More City Brew Coffee Projects

Anniversary Blend
This One's For You