PROMO OVERVIEW

CITY BREW CELEBRATES 20 YEARS OF CUSTOMERS

Continuing City Brew’s year of celebration for their 20th anniversary, this promo celebrated City Brew’s customers and what they love.

Client

City Brew Coffee

Collaborators

Mike Gold, MGC

Services

Creative Direction
Bi-Monthly Promo
Point of Sale Advertising
Product + Food Photogrpahy
Composite + Retouching
Layout Design
Social Media

Date

2018

OUR PROCESS

Concept > Production > Design > Develop > Deliver

“My Summer, My City Brew” was designed in first person view, with the customer “taking” the photograph of their hand holding out their drink against their activity. We created four scenes of summer activities: relaxing on a lake dock, going on a road trip, mountain biking, and camping, and paired them each with its styled hand and custom drink. It reflected summer to its core: bright, colorful, full of life and activity.

CBJulyAug18_SocialMedia_MySummer_RoadTrip3-1024x1024
CBJulyAug18_SocialMedia_MySummer_Campfire3

DELIVERABLES

PRINT
Large + Small Window Clings
Exterior (Drive-Thru) + Interior Menu Boards
Pre-Menu + Yard Signs, Door Decals
Register Signs, Pastry Tags
Coffee Display Signs, Honor Bar
Kiosk Signage
Planogram

DIGITAL
Website Content
Social Media Content

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