Prime expands from Physio into Performance
Prime was created in 2015 with one physical therapist and a single symbol (Prime’s “P”). It has since evolved into a thriving performance and physio facility catered with premium one-on-one service. To get from the single P to its expansive brand that it is today, Prime contracted Northern Summit to broaden it’s brand design into a premier company.
Prime Performance & Physio
Analyze > Design > Develop > Deliver
Despite both “Performance” and “Physio” working together in the Prime business, the owner wanted customers to be able to identify each side as a sub-brand, equipped with individual color schemes and iconography.