One Last Brand
With a company that has had many names and held many generations of owners, Syme Group CEO was tired of having to re-establish and rebrand every time a new idea hit. To which he approached Northern Summit wanting one final rebrand, something that was modern and relevant, and something that will be timeless.
Analyze > Design > Develop > Deliver
Northern Summit worked extensively with Syme Group to reveal the company’s core values, mission and vision, which led to designing a forced-connection logo of three elements. Unlike the pool of Real Estate agents with clip art symbols, Syme Group’s main symbol was created to fully represent Syme Group.
The Syme Group logo is comprised of three elements:
The Hexagon with its 6 sides that represents the 6 members of CEO Scott Syme’s immediate family;
The Building represents the Real Estate Market, both commercial and residential;
The Golden Gate Bridge represents the Peninsula market.